After 65 years in business, Priscilla of Boston is closing its salons for good as of December 31, 2011. Parent company, David’s Bridal, has announced that they are shutting down all Priscilla of Boston labels (both wedding dresses and bridesmaid dresses). The list includes:
- Priscilla of Boston
- Platinum for Priscilla of Boston
- Melissa Sweet
- Reverie
- Jewel and Vineyard Collection














