This Week In Business
by Khris
I know this has been going around the networks this week but I wanted to join in the chorus of praise for Nancy Liu Chin’s article over at WeddingbeePRO. Nancy discusses the cost of doing business as a florist and how profit margins are “horrific”. I love these types of insider views and applaud the bravery it takes to expose one’s inner-workings to the public. Do be sure to read through the comments; there’s some great info there, too.
Krizia’s post over at ProBlogger really struck close to home this week. She addresses issues with the aggressiveness of PR people increasing in the recession. While I can see both sides of the story here, what really got me was Krizia’s mention of PR/Marketing people wanting to change the language of the reviews she’s published. This rather angered me, actually.
Public Relations Professionals: Reviews aren’t advertisements. You don’t get to dictate the copy of a review. If you do, it’s no longer a review. It’s advertising and should be presented as such. I have very strong opinions about this type of behavior and it’s not pretty. There’s a post coming up about paid “editorial” content in the wedding industry. Stay tuned for that one.
Twitter just launched the ability to create lists this week. Liene Stevens has shared a great list of lists to follow if you’re interested in some good wedding industry-related reads.
On the publishing front, Barnes & Nobel released their e-reader, Nook, a rival to Amazon’s Kindle. I have lust in my gadgety heart for the Nook but I’m not buyin’. The price point is too high, I already have the ability to read ebooks on my laptop and iPhone, I already have too many gadgets, and I prefer book books. You know – the paper kind. I’m old school that way. But, darnit, look at it. It’s sexy.

B&N Nook e-Reader
Comments
wow! thanks for the link to the problogger article on PR and publicists. it is interesting! can’t wait to see your post on paid editorials…i’m sure it will be insightful, as always! thanks for sharing!
Thanks for your links they are awesome reads. Also on the whole Nook and Kindle thing I am totally with you I like having my physical paperback or hardcover books