Media Bistro has posted some important clarifications about the new FTC guidelines.

• The citation amount isn’t $t11k. It’s $16k.
• The FTC doesn’t issue the fines. Violations go through the Federal court system.
• The FTC has never brought a case against a consumer endorser. They go after the advertisers.

Fast Company has a nice roundup of questions from prominent bloggers and answers from the FTC.

C NET points out that the new guidelines apply to all social media, not just blogs.

PR Week US has a great editorial about blogger credibility and transparency.